DIERBERGS MARKETS HOPES SALES ZOOM WITH VIDEO REFOCUS

CHESTERFIELD, Mo. -- In a major remodeling, Dierbergs Markets has downsized its largest video-rental department, but improved its location and merchandising, said Jamie Molitor, director of video operations.The old department was in an odd-shaped 4,250-square-foot space connected to, but separate from, the main store on Olive Boulevard in Creve Coeur, Mo., SN found when it visited there last year.

CHESTERFIELD, Mo. -- In a major remodeling, Dierbergs Markets has downsized its largest video-rental department, but improved its location and merchandising, said Jamie Molitor, director of video operations.

The old department was in an odd-shaped 4,250-square-foot space connected to, but separate from, the main store on Olive Boulevard in Creve Coeur, Mo., SN found when it visited there last year. The department is now about 3,000 square feet with the same 9,000 units of rental inven

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