DIERBERGS SHOWCASES WISCONSIN CHEESE AT GRAND OPENING

CHESTERFIELD, Mo. - Wisconsin cheese took the spotlight - and made cash registers ring - at the grand opening of Dierbergs' newest store.A cheese sculpture, a guess-the-weight contest that involved giant rounds of Wisconsin cheddar and provolone, product samplings and a visit by an artisan cheesemaker created excitement and helped kick up sales, officials said."In the couple of weeks following opening

CHESTERFIELD, Mo. - Wisconsin cheese took the spotlight - and made cash registers ring - at the grand opening of Dierbergs' newest store.

A cheese sculpture, a guess-the-weight contest that involved giant rounds of Wisconsin cheddar and provolone, product samplings and a visit by an artisan cheesemaker created excitement and helped kick up sales, officials said.

"In the couple of weeks following opening day, we sold 3,000 pounds of Wisconsin cheese and cheese spreads at that o

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