DIERBERGS UNIT PLANTS WALK-IN FLORAL COOLER

ST. PETERS, Mo. -- Dierbergs Markets has installed a walk-in cooler in the floral department of its newest store here, in an effort to give its shoppers more control over product selection.It is the first time the company, based in Chesterfield, Mo., is using this type of equipment. Dierbergs' floral merchandising officials said they hope the cooler will provide a better shopping experience by increasing

ST. PETERS, Mo. -- Dierbergs Markets has installed a walk-in cooler in the floral department of its newest store here, in an effort to give its shoppers more control over product selection.

It is the first time the company, based in Chesterfield, Mo., is using this type of equipment. Dierbergs' floral merchandising officials said they hope the cooler will provide a better shopping experience by increasing the self-service component of its in-store floral department.

"The walk-

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