DIERBERGS UPGRADES SANDWICH PROGRAM

ST. LOUIS -- Deli officials at Dierbergs supermarkets are feasting on double- and triple-digit sales increases after they updated the chain's grab-and-go sandwich program.Total sandwich sales are up more than 10% this year compared to a year ago, according to one official at the 20-store chain. Sales of focaccia sandwiches alone are up a whopping 400% above last year's sales. Focaccia sandwiches last

ST. LOUIS -- Deli officials at Dierbergs supermarkets are feasting on double- and triple-digit sales increases after they updated the chain's grab-and-go sandwich program.

Total sandwich sales are up more than 10% this year compared to a year ago, according to one official at the 20-store chain. Sales of focaccia sandwiches alone are up a whopping 400% above last year's sales. Focaccia sandwiches last year represented only a small category, and they didn't get a great deal of support

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