DIET ENTREES GAIN WEIGHT

As consumers look to slim down after Christmas and New Year's gluttony, many supermarkets are fattening up on diet-oriented entrees.More freezer space, promotional displays and advertising will be fed to the segment in 1996's inaugural months, frozens buyers and merchandisers said. The push kicked off this month as stores began dishing out a steady diet of price specials on the major brands: Stouffer's

As consumers look to slim down after Christmas and New Year's gluttony, many supermarkets are fattening up on diet-oriented entrees.

More freezer space, promotional displays and advertising will be fed to the segment in 1996's inaugural months, frozens buyers and merchandisers said. The push kicked off this month as stores began dishing out a steady diet of price specials on the major brands: Stouffer's Lean Cuisine, Healthy Choice, Weight Watchers and The Budget Gourmet.

"The

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