DIGGING FOR GOLD

"Data mining" is not yet within the grasp of most retailers, but those building data warehouses today are already reaching for it in hopes of taking decision support to higher levels of discovery.By querying their data warehouses -- massive repositories of information previously stored on multiple, disparate systems -- retailers have extracted fact-based answers to simple questions such as "What were

"Data mining" is not yet within the grasp of most retailers, but those building data warehouses today are already reaching for it in hopes of taking decision support to higher levels of discovery.

By querying their data warehouses -- massive repositories of information previously stored on multiple, disparate systems -- retailers have extracted fact-based answers to simple questions such as "What were my sales in region A this week, and what is the increase or decrease compared to las

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