DIGITAL DILEMMA

Digital image printing remains an area of vast potential for supermarkets, but many retailers are far from realizing that promise, and some perhaps never will.For most supermarkets, getting into the digital printing business will mean investing in a kiosk-based program that requires little space and comes at a much lower price tag than a full digital photo lab. This can be as low as $6,000 to $7,000

Digital image printing remains an area of vast potential for supermarkets, but many retailers are far from realizing that promise, and some perhaps never will.

For most supermarkets, getting into the digital printing business will mean investing in a kiosk-based program that requires little space and comes at a much lower price tag than a full digital photo lab. This can be as low as $6,000 to $7,000 per kiosk, according to sources. However, mass merchants and drug stores have a subst

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