DIGITALLY ENHANCED

It's no secret that Center Store lacks the foot traffic and sensory appeal that's become characteristic of the store's perimeter. Now retailers are narrowing the gap with digital media designed to draw customers to, and influence their purchases in, less-frequented areas of the store. How do you get that customer to buy more groceries when they're just hitting five sections in the store's perimeter?

It's no secret that Center Store lacks the foot traffic and sensory appeal that's become characteristic of the store's perimeter. Now retailers are narrowing the gap with digital media designed to draw customers to, and influence their purchases in, less-frequented areas of the store.

“How do you get that customer to buy more groceries when they're just hitting five sections in the store's perimeter?” asked Carre Dawson, chair of POPAI Digital Signage Group's Advocacy Committee and vi

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