DILL'S FOOD EXPANDS TEST OF NEW ESL PROTOTYPE

HOUSTON -- Dill's Food City, Royston, Ga., a five-store independent serving as the test bed for a new electronic shelf label prototype, recently expanded the system to cover about 50% of the products in the test store.The wireless technology has been quietly tested by NCR, Atlanta, for more than a year in a 35,000-square-foot Dill's unit and was first introduced to the market last weekend at the MarkeTechnics

HOUSTON -- Dill's Food City, Royston, Ga., a five-store independent serving as the test bed for a new electronic shelf label prototype, recently expanded the system to cover about 50% of the products in the test store.

The wireless technology has been quietly tested by NCR, Atlanta, for more than a year in a 35,000-square-foot Dill's unit and was first introduced to the market last weekend at the MarkeTechnics conference here sponsored by the Food Marketing Institute, Washington.

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