DIRECT HITS

Retailers are giving studios rave reviews for the growing number of direct-to-video sell-through titles. While direct-to-video status was once reserved for movies that weren't deemed good enough for a theatrical run, a string of recent releases from major studios is proving stores to be a viable place for high-quality children's product to debut.For example, Universal Studios Home Video, Universal

Retailers are giving studios rave reviews for the growing number of direct-to-video sell-through titles. While direct-to-video status was once reserved for movies that weren't deemed good enough for a theatrical run, a string of recent releases from major studios is proving stores to be a viable place for high-quality children's product to debut.

For example, Universal Studios Home Video, Universal City, Calif., has enjoyed considerable success with its "The Land Before Time" series,

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