THE DIRECT LINE

Direct purchasing of sell-through products is one of the bigger quandaries facing supermarket video at mid-decade. On the one hand, it is a way to boost margins, which is especially important on sell-through titles that must be sold close to cost. But on the other, there are the video distributors, usually offering better, more localized service for all the retailer's video product needs. The distributors

Direct purchasing of sell-through products is one of the bigger quandaries facing supermarket video at mid-decade. On the one hand, it is a way to boost margins, which is especially important on sell-through titles that must be sold close to cost. But on the other, there are the video distributors, usually offering better, more localized service for all the retailer's video product needs. The distributors don't put the requirements on purchases that a studio might.

Either way, partici

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