DIRECT-MAIL MARKETER OPENS A DATA BASE FOR PROMOTIONS

LOMBARD, Ill. -- Metromail, a direct-mail company here, is offering its data base as a tool to help brand marketers and retailers design targeted promotions.The company, a division of R.R. Donnelley & Sons Co., has introduced a new software package called Metrobase to retailers and manufacturers, said George E. Bardenheier Jr., vice president and national sales manager for consumer product services.Metromail

LOMBARD, Ill. -- Metromail, a direct-mail company here, is offering its data base as a tool to help brand marketers and retailers design targeted promotions.

The company, a division of R.R. Donnelley & Sons Co., has introduced a new software package called Metrobase to retailers and manufacturers, said George E. Bardenheier Jr., vice president and national sales manager for consumer product services.

Metromail says its data base covers 90% of the consumers in the United St

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