DIRECT-MAIL MARKETER OPENS A DATA BASE FOR PROMOTIONS

LOMBARD, Ill. -- Metromail, a direct-mail company here, is offering its data base as a tool to help brand marketers and retailers design targeted promotions.The company, a division of R.R. Donnelley & Sons Co., has introduced a new software package called Metrobase to retailers and manufacturers, said George E. Bardenheier Jr., vice president and national sales manager for consumer product services.Metromail

LOMBARD, Ill. -- Metromail, a direct-mail company here, is offering its data base as a tool to help brand marketers and retailers design targeted promotions.

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