DIRECT RESULTS

While the bulk of fourth-quarter video sales are in the children's category, it is the lower-priced children's nontheatrical products that can be a bigger hit profitwise for supermarkets this holiday season."It is fairly profitable. If you put in some of the Walt Disney [feature] movies, you don't make much. But with some of the other lines you do," explained Randall King, nonfood buyer at Byrd Food

While the bulk of fourth-quarter video sales are in the children's category, it is the lower-priced children's nontheatrical products that can be a bigger hit profitwise for supermarkets this holiday season.

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