DIRECT TITLES GAIN STATURE

Direct-to-video releases have risen sharply in the sell-through market, as both animated and live-action titles have benefited from growing consumer acceptance of nontheatrical product.This trend is especially favorable for supermarkets that concentrate heavily on family fare and for those that maintain continuous sell-through programs. "It's very helpful when you're trying to bring in a new title

Direct-to-video releases have risen sharply in the sell-through market, as both animated and live-action titles have benefited from growing consumer acceptance of nontheatrical product.

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