DIRECT TITLES GAIN STATURE

Direct-to-video releases have risen sharply in the sell-through market, as both animated and live-action titles have benefited from growing consumer acceptance of nontheatrical product.This trend is especially favorable for supermarkets that concentrate heavily on family fare and for those that maintain continuous sell-through programs. "It's very helpful when you're trying to bring in a new title

Direct-to-video releases have risen sharply in the sell-through market, as both animated and live-action titles have benefited from growing consumer acceptance of nontheatrical product.

This trend is especially favorable for supermarkets that concentrate heavily on family fare and for those that maintain continuous sell-through programs. "It's very helpful when you're trying to bring in a new title a week as we do," said Matt Dillon, video director of the Concordia, Kan.-based Boogaar

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