DIRECT-TO-VIDEO MOVES

The key to selling direct-to-video titles in supermarkets is strong, recognizable titles, such as sequels to hit theatrical movies, like the "American Tail" series, or television programming like "Rugrats."l to another movie has really tough going. A lot of consumers are skeptical about picking these up to buy or rent if they don't know anything about them. On the other hand, 'Scooby Doo' does well

The key to selling direct-to-video titles in supermarkets is strong, recognizable titles, such as sequels to hit theatrical movies, like the "American Tail" series, or television programming like "Rugrats."

l to another movie has really tough going. A lot of consumers are skeptical about picking these up to buy or rent if they don't know anything about them. On the other hand, 'Scooby Doo' does well because of the name recognition and 'Sailor Moon' does well perhaps because of the int

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