DIRECTED TRAFFIC

UNIONDALE, N.Y. -- The Hain Food Group here is positioning itself as the category captain for medically directed foods.an opportunity to change the section to a medically directed department."We perceived the diet section as a dead section," explained Irwin Simon, chief executive officer for the Hain Group here, which includes Estee, and more recently, the Weight Watchers, Alba and Featherweight lines,

UNIONDALE, N.Y. -- The Hain Food Group here is positioning itself as the category captain for medically directed foods.

an opportunity to change the section to a medically directed department.

"We perceived the diet section as a dead section," explained Irwin Simon, chief executive officer for the Hain Group here, which includes Estee, and more recently, the Weight Watchers, Alba and Featherweight lines, in addition to the company's natural and kosher brands.

Medical

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