DIRECTIONS IN BOSTON

BOSTON -- When it comes to accenting a store's frozen food selection, a tour of Boston-area supermarkets revealed two distinct in-store strategies.For Demoulas SuperMarkets, Purity Supreme and Roche Bros., the emphasis is on point-of-sale signs, tie-in items and end displays, while Stop & Shop Cos., Shaw's and Star Market rely more on brightly lit glass-door cases to showcase a big selection, SN found

BOSTON -- When it comes to accenting a store's frozen food selection, a tour of Boston-area supermarkets revealed two distinct in-store strategies.

For Demoulas SuperMarkets, Purity Supreme and Roche Bros., the emphasis is on point-of-sale signs, tie-in items and end displays, while Stop & Shop Cos., Shaw's and Star Market rely more on brightly lit glass-door cases to showcase a big selection, SN found in a visit to 30 Boston-area supermarkets last month.

Stop & Shop i

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