DISCOUNTING IS KING

Nearly half of "The Lion King" prices checked at 23 retailers in the Seattle area were at or close to the minimum advertised price of $16.95. Costco and Kmart sold below MAP. Although pricing was aggressive, particularly among supermarkets, some retailers like Blockbuster opted to make a profit on the title..95Top Food & Drug $16.95Albertson's $16.99Thrifty Food $16.99Toys R Us $16.99Wherehouse $17.88Blockbuster

Nearly half of "The Lion King" prices checked at 23 retailers in the Seattle area were at or close to the minimum advertised price of $16.95. Costco and Kmart sold below MAP. Although pricing was aggressive, particularly among supermarkets, some retailers like Blockbuster opted to make a profit on the title.

.95

Top Food & Drug $16.95

Albertson's $16.99

Thrifty Food $16.99

Toys R Us $16.99

Wherehouse $17.88

Blockbuster

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