DISCOUNTS FUEL IGA'S PRODUCT SALES

EL PASO, Texas (FNS) -- When week-long discounts off every item in the housewares section created a hit for Lomart IGA here, the price-reduction program was expanded to produce with similar results: increased sales at a flat time of year.While other retailers were experiencing a downturn in produce sales after the holiday season, store owner Claude Lorey saw produce sales jump 50%. The independent's

EL PASO, Texas (FNS) -- When week-long discounts off every item in the housewares section created a hit for Lomart IGA here, the price-reduction program was expanded to produce with similar results: increased sales at a flat time of year.

While other retailers were experiencing a downturn in produce sales after the holiday season, store owner Claude Lorey saw produce sales jump 50%. The independent's Produce Extravaganza, featuring 20% off everything in the department, was held during

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