DISNEY CELEBRATES POOH'S 70TH, SLATES MAJOR VIDEO CAMPAIGN

BURBANK, Calif. -- To celebrate the 70th anniversary of Winnie the Pooh, Walt Disney Home Video is planning a year-long promotional campaign.nal promotions, added-value offers, cross-promotional trailers and a national publicity campaign highlighting the anniversary.The Winnie the Pooh videos also will benefit from promotional campaigns by Disney, Mattel Toys, Hallmark and Johnson & Johnson supporting

BURBANK, Calif. -- To celebrate the 70th anniversary of Winnie the Pooh, Walt Disney Home Video is planning a year-long promotional campaign.

nal promotions, added-value offers, cross-promotional trailers and a national publicity campaign highlighting the anniversary.

The Winnie the Pooh videos also will benefit from promotional campaigns by Disney, Mattel Toys, Hallmark and Johnson & Johnson supporting new lines of licensed merchandise.

The $12.99 line debuted on

Register to view the full article