DISNEY IS DRAWING UP IN-DEPTH REVENUE-SHARING PROGRAM

BURBANK, Calif. -- In a radical move that will likely have repercussions throughout the video distribution pipeline, Buena Vista Home Entertainment here will make all of its rental products available on a shared-revenue basis through traditional distributors.The Walt Disney Co. subsidiary's goal is to increase copy depth of new releases at retail, said distribution sources. This follows copy-depth

BURBANK, Calif. -- In a radical move that will likely have repercussions throughout the video distribution pipeline, Buena Vista Home Entertainment here will make all of its rental products available on a shared-revenue basis through traditional distributors.

The Walt Disney Co. subsidiary's goal is to increase copy depth of new releases at retail, said distribution sources. This follows copy-depth programs from Warner Home Video, also here, and Columbia TriStar Home Video, Culver Cit

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