DISNEY IS EXPANDING DIRECT-SALES PROGRAM

BURBANK, Calif. -- Disney is aggressively expanding its direct-sell program to supermarkets and may sign up as many as two dozen major chains within a year, according to a distribution source who is familiar with the companies involved. Wegmans Food Markets, Rochester, N.Y., started buying direct in September from Buena Vista Home Video, Disney's video distribution and marketing division, the source

BURBANK, Calif. -- Disney is aggressively expanding its direct-sell program to supermarkets and may sign up as many as two dozen major chains within a year, according to a distribution source who is familiar with the companies involved. Wegmans Food Markets, Rochester, N.Y., started buying direct in September from Buena Vista Home Video, Disney's video distribution and marketing division, the source said. Tops Markets, Buffalo, N.Y., may be the next chain to start buying direct from the studi

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