DISNEY UPS FOURTH-QUARTER MARKETING ANTE

BURBANK, Calif. -- The ante has been raised for sell-through video in the fourth quarter -- and it's way up.Cumulative marketing spending on Disney products will exceed $250 million, the biggest effort ever for the company and the video industry, said Dennis Rice, senior vice president of marketing at Buena Vista Home Video, here, Disney's video sales and distribution arm.The company had previously

BURBANK, Calif. -- The ante has been raised for sell-through video in the fourth quarter -- and it's way up.

Cumulative marketing spending on Disney products will exceed $250 million, the biggest effort ever for the company and the video industry, said Dennis Rice, senior vice president of marketing at Buena Vista Home Video, here, Disney's video sales and distribution arm.

The company had previously announced combined spending of $145 million on "Toy Story," including dollars

Register to view the full article