DISNEY'S DIRECT APPEAL BUILDS SALES

BURBANK, Calif. -- A strategy of actively pursuing direct relationships with supermarkets -- sometimes at the highest levels of the company -- is paying off in increased sales, said Ann Daly, president of Buena Vista Home Video here. While direct relationships usually don't translate into direct sales and shipping arrangements, they have become an effective way of capitalizing on the supermarket trade's

BURBANK, Calif. -- A strategy of actively pursuing direct relationships with supermarkets -- sometimes at the highest levels of the company -- is paying off in increased sales, said Ann Daly, president of Buena Vista Home Video here. While direct relationships usually don't translate into direct sales and shipping arrangements, they have become an effective way of capitalizing on the supermarket trade's unrealized sell-through and rental potential, Daly told SN in an exclusive interview. "Sup

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