DISPLAY CONTEST SWEETENS REIDER GRAPEFRUIT SALES

SOLON, Ohio -- Reider's Stop-N-Shop stores boosted grapefruit sales 20% during a three-week display contest. "The contest worked out real well," said Tony Colagiovanni, director of produce operations for the five-store independent based here. "It made a nice appearance in our stores and got our store personnel very excited."Two Reider stores participated in the contest. One of them, the Stop-N-Shop

SOLON, Ohio -- Reider's Stop-N-Shop stores boosted grapefruit sales 20% during a three-week display contest. "The contest worked out real well," said Tony Colagiovanni, director of produce operations for the five-store independent based here. "It made a nice appearance in our stores and got our store personnel very excited."

Two Reider stores participated in the contest. One of them, the Stop-N-Shop unit in Willowick, Ohio, was named grand prize winner last month by an advertising fir

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