DISPLAY OF 'TITANIC' IS USED TO HOIST BASS ALE SALES AT H-E-B SUBSIDIARY

AUSTIN, Texas -- Central Market here, a subsidiary of San Antonio-based H.E. Butt Grocery Co., used a massive display modeled after the Titanic to raise its sales of Bass ale.The display, which was the national winner of the Bass Ale Voyage to the Titanic display contest sponsored by Stamford, Conn.-based Guinness Import Co., helped increase Bass Ale sales substantially at Central Market, when it

AUSTIN, Texas -- Central Market here, a subsidiary of San Antonio-based H.E. Butt Grocery Co., used a massive display modeled after the Titanic to raise its sales of Bass ale.

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