DISTRIBUTOR DISTRESS

Video distribution is not for the faint of heart.Fewer customers and more complicated buying programs are just two of the factors making life difficult for the wholesalers who are typically a supermarket's primary lifeline to the home-video industry. The distributors have responded with efforts to improve operating efficiencies and take advantage of the Internet. To the surprise of many industry watchers,

Video distribution is not for the faint of heart.

Fewer customers and more complicated buying programs are just two of the factors making life difficult for the wholesalers who are typically a supermarket's primary lifeline to the home-video industry. The distributors have responded with efforts to improve operating efficiencies and take advantage of the Internet. To the surprise of many industry watchers, there have been no closings or mergers in recent years.

"Fifteen y

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