DIVERSE PROMOTIONS ARE KEY, MARKETERS SAY

UNIVERSAL CITY, Calif. -- More supermarkets are looking for entertainment-oriented promotions that will differentiate them from their competitors and from other classes of trade, said speakers at the EPM Entertainment Marketing Conference.They agreed the most effective marketing programs for entertainment properties like home videos are account-specific or localized promotions."It used to be said

UNIVERSAL CITY, Calif. -- More supermarkets are looking for entertainment-oriented promotions that will differentiate them from their competitors and from other classes of trade, said speakers at the EPM Entertainment Marketing Conference.

They agreed the most effective marketing programs for entertainment properties like home videos are account-specific or localized promotions.

"It used to be said that all politics is local," said Neil Kimberley, brand manager at Diet Rite/Ne

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