DIVERSE STOCKS

an in-store visit.Publix goes out of its way to make Hispanic customers feel at home by offering two different circulars, one printed in English; one in Spanish. Publix's entrance/exit and service-desk signs are also bilingual.In grocery, Publix stocked a wide variety of Hispanic foods which were merchandised in-line next to their American counterparts. For example, 4 feet of the 20-foot canned fruit

an in-store visit.

Publix goes out of its way to make Hispanic customers feel at home by offering two different circulars, one printed in English; one in Spanish. Publix's entrance/exit and service-desk signs are also bilingual.

In grocery, Publix stocked a wide variety of Hispanic foods which were merchandised in-line next to their American counterparts. For example, 4 feet of the 20-foot canned fruit section was devoted to the Ancel and Conchita brands of canned guava,

Register to view the full article

Already a member? .