A DIVERSIFIED RESPONSE

Diversification will be the supermarket's key to surviving the new age of electronic interactivity and all that in-home delivery systems promise.In SN's Third-Annual State of the Industry Report on Supermarket Video, 33% of respondents said they worried about the impact future in-home delivery technologies would have on their business. To counteract the competition from emerging multimedia technologies,

Diversification will be the supermarket's key to surviving the new age of electronic interactivity and all that in-home delivery systems promise.

In SN's Third-Annual State of the Industry Report on Supermarket Video, 33% of respondents said they worried about the impact future in-home delivery technologies would have on their business. To counteract the competition from emerging multimedia technologies, retailers said they would diversify into alternative areas. Many retailers are al

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