DIVERTING PATHS

The diversion of product from one region to another is a trade-relations headache that is getting no relief.

That's the case despite the efforts of Efficient Consumer Response, which has provided a soothing effect to many other such woes.

For a while, it looked like continuous replenishment and supplier-induced incentives might have cured diverting.

But to the contrary, SN interviews with numerous industry experts suggest that the practice of diverting

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