Divine Brand Delivers for Yoke's

SPOKANE, Wash. Officials at Yoke's Fresh Markets have a new holiday best-seller in the meat department, and it's not even a new product. Yoke's premium prime rib got a makeover in time for Christmas. Local advertising firm Magner Sanborn developed a new name, for the premium Certified Hereford Beef that's aged for five weeks and is never frozen. The product also got wrapped in upscale new packaging

SPOKANE, Wash. — Officials at Yoke's Fresh Markets have a new holiday best-seller in the meat department, and it's not even a new product.

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TAGS: Meat