Divine Brand Delivers for Yoke's

SPOKANE, Wash. Officials at Yoke's Fresh Markets have a new holiday best-seller in the meat department, and it's not even a new product. Yoke's premium prime rib got a makeover in time for Christmas. Local advertising firm Magner Sanborn developed a new name, for the premium Certified Hereford Beef that's aged for five weeks and is never frozen. The product also got wrapped in upscale new packaging

SPOKANE, Wash. — Officials at Yoke's Fresh Markets have a new holiday best-seller in the meat department, and it's not even a new product.

Yoke's premium prime rib got a makeover in time for Christmas. Local advertising firm Magner Sanborn developed a new name, “Divine,” for the premium Certified Hereford Beef that's aged for five weeks and is never frozen. The product also got wrapped in upscale new packaging to set it apart from the rest of the beef during the holiday season.

Register to view the full article

TAGS: Meat