DIVING FOR DATA

CINCINNATI -- Kroger has been learning a lot about the behavior of its 6 million-plus best shoppers.Buy lots of scratch baking items, like flour and sugar? You might be classified "Traditional Home." Do baby items regularly show up in your basket? You could be "Family Focused."Kroger has been sending many of those shoppers mailings with coupons for packaged goods that are designed to be relevant to

CINCINNATI -- Kroger has been learning a lot about the behavior of its 6 million-plus best shoppers.

Buy lots of scratch baking items, like flour and sugar? You might be classified "Traditional Home." Do baby items regularly show up in your basket? You could be "Family Focused."

Kroger has been sending many of those shoppers mailings with coupons for packaged goods that are designed to be relevant to them, using assumptions based on past purchase behavior. It's the fruit of it

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