DIVX ON TEST MARKET STAGE IN FIGHT FOR DVD STARRING ROLE

With the test market introduction last month of Divx, the battle of DVD technologies began evolving from a war of words into marketplace competition.The Divx limited-play variation of the DVD format began tests in the San Francisco and Richmond, Va., areas June 13. Forty-five stores of two electronics retailers are involved in the tests -- Circuit City, Richmond, and The Good Guys!, Hayward, Calif.

With the test market introduction last month of Divx, the battle of DVD technologies began evolving from a war of words into marketplace competition.

The Divx limited-play variation of the DVD format began tests in the San Francisco and Richmond, Va., areas June 13. Forty-five stores of two electronics retailers are involved in the tests -- Circuit City, Richmond, and The Good Guys!, Hayward, Calif. One Divx player is now available along with some 45 movies, according to press reports

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