DIXIELAND BAND ON HAND TO SPARK RUSSO'S GRILLING SEASON

CHESTERLAND, Ohio -- Russo's Supermarkets here ushered in the grilling season with a special storewide promotion that used endcap displays, tastings, recipes and a Dixieland band.The promotion began in mid-June and went through the Fourth of July weekend. Russo's cross merchandised items from all over the store on endcap displays, according to Kathryn Lowe, marketing and public relations director.

CHESTERLAND, Ohio -- Russo's Supermarkets here ushered in the grilling season with a special storewide promotion that used endcap displays, tastings, recipes and a Dixieland band.

The promotion began in mid-June and went through the Fourth of July weekend. Russo's cross merchandised items from all over the store on endcap displays, according to Kathryn Lowe, marketing and public relations director. These included barbecue sauces, pickles, mustards, salsa, hot pads and mitts, grilling

Register to view the full article

Already a member? .