DIY CARDS CUT COSTS

WASHINGTON -- Safeway and Target are cutting electronic transaction costs by focusing on their own store card programs.Dennis Stokely, director of cash management, Safeway, Pleasanton, Calif., said alternative card programs, such as Safeway's debit program, are catching retailers' attention because of the cost savings. He spoke last week here at Food Marketing Institute's Retail Electronic Payment

WASHINGTON -- Safeway and Target are cutting electronic transaction costs by focusing on their own store card programs.

Dennis Stokely, director of cash management, Safeway, Pleasanton, Calif., said alternative card programs, such as Safeway's debit program, are catching retailers' attention because of the cost savings. He spoke last week here at Food Marketing Institute's Retail Electronic Payment Systems Conference, at the Hotel Monaco Downtown. "When we expanded the Vons program wi

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