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In the Doghouse

LAKELAND, Fla. Publix Super Markets picked a good time to target new pet owners. Last year, $38.4 billion was spent in the U.S. on pets, up from $17 billion in 2004. That includes $15.2 billion for food; $9.3 billion for supplies and over-the-counter medications; $9.4 billion for veterinary care; $1.8 billion for live animal purchases; and $2.7 billion for other services, according to the American

LAKELAND, Fla. — Publix Super Markets picked a good time to target new pet owners. Last year, $38.4 billion was spent in the U.S. on pets, up from $17 billion in 2004. That includes $15.2 billion for food; $9.3 billion for supplies and over-the-counter medications; $9.4 billion for veterinary care; $1.8 billion for live animal purchases; and $2.7 billion for other services, according to the American Pet Products Manufacturers Association, Greenwich, Conn.

PET OWNERS SPEND THE FOLLOWING EACH YEAR:
DOGS CATS
Surgical Vet Visits $574 $337
Food $241 $85
Kennel/Boarding $202 $119
Routine Vet Visits $211 $179
Groomer/Grooming Aids $107 $24
Vitamins $123 $32
Treats $68 $43
Toys $45 $29
Likewise, 27% of dog owners and 13% of cat owners buy their pets birthday presents, and 55% of dog owners and 37% of cat owners buy their pets holiday presents, according to the APPMA.
TAGS: Marketing