In the Doghouse

LAKELAND, Fla. Publix Super Markets picked a good time to target new pet owners. Last year, $38.4 billion was spent in the U.S. on pets, up from $17 billion in 2004. That includes $15.2 billion for food; $9.3 billion for supplies and over-the-counter medications; $9.4 billion for veterinary care; $1.8 billion for live animal purchases; and $2.7 billion for other services, according to the American

LAKELAND, Fla. — Publix Super Markets picked a good time to target new pet owners. Last year, $38.4 billion was spent in the U.S. on pets, up from $17 billion in 2004. That includes $15.2 billion for food; $9.3 billion for supplies and over-the-counter medications; $9.4 billion for veterinary care; $1.8 billion for live animal purchases; and $2.7 billion for other services, according to the American Pet Products Manufacturers Association, Greenwich, Conn.

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TAGS: Marketing