DOING MORE WITH DATA

Food retailers may finally be doing something useful with their data.For years supermarkets have been collecting massive amounts of customer transaction data with the intent of using it to better understand their customers' shopping habits. Armed with this understanding, retailers could do a better job of stocking the right products and tailoring promotions to specific groups of shoppers and even

Food retailers may finally be doing something useful with their data.

For years supermarkets have been collecting massive amounts of customer transaction data with the intent of using it to better understand their customers' shopping habits. Armed with this understanding, retailers could do a better job of stocking the right products and tailoring promotions to specific groups of shoppers and even to specific shoppers.

Anyway, that was the theory. The reality has fallen f

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