DOLE PROMOTES VALUE-ADDED SALAD, FRUITS

SALINAS, Calif. -- In an effort to boost consumption of commodity produce along with value-added salads, Dole Fresh Vegetable Co. here is launching a summer promotion that offers shoppers savings on fresh fruits and vegetables with the purchase of Dole salads.s will receive 50 cents off the purchase of peppers, cucumbers, zucchini or tomatoes, and $1 off grapes or apples.According to the company,

SALINAS, Calif. -- In an effort to boost consumption of commodity produce along with value-added salads, Dole Fresh Vegetable Co. here is launching a summer promotion that offers shoppers savings on fresh fruits and vegetables with the purchase of Dole salads.

s will receive 50 cents off the purchase of peppers, cucumbers, zucchini or tomatoes, and $1 off grapes or apples.

According to the company, the program is designed to be flexible for retailers, who can mix and match the

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