DOLE'S 1ST MULTI-ITEM PROMO TIED TO 'THE SWAN PRINCESS'

WESTLAKE VILLAGE, Calif. -- Dole Food Co. here has engineered a multi-tiered promotion to coincide with the release this month of the animated feature film "The Swan Princess."The tie-in was crafted to encourage display activity in supermarkets for a group of Dole products during two key holiday periods. This is the first time the company has used a multiple-product promotion.To date, about 11,250

WESTLAKE VILLAGE, Calif. -- Dole Food Co. here has engineered a multi-tiered promotion to coincide with the release this month of the animated feature film "The Swan Princess."

The tie-in was crafted to encourage display activity in supermarkets for a group of Dole products during two key holiday periods. This is the first time the company has used a multiple-product promotion.

To date, about 11,250 stores have bought into the promotion on one tier or another, including all 60

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