DOLLAR GENERAL PLANS MORE PROMOTIONAL CAMPAIGNS IN '06

GOODLETTSVILLE, Tenn. - Dollar General here said last week that it would alter its marketing approach in 2006 and that it would also "add more dominant brands in packaged foods and condiments."In a conference call discussing its year-end results, the company said it would execute more seasonal promotions and would consider consolidating promotions for multiple new store openings. It also said it is

GOODLETTSVILLE, Tenn. - Dollar General here said last week that it would alter its marketing approach in 2006 and that it would also "add more dominant brands in packaged foods and condiments."

In a conference call discussing its year-end results, the company said it would execute more seasonal promotions and would consider consolidating promotions for multiple new store openings. It also said it is testing a new prototype that it said would call more attention to national brands and

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