DOLLAR ITEMS: A NEW PRICING TIER

Private label is no longer the lowest-priced alternative in health and beauty care. "Dollar" sections and programs are adding a third layer to many retailers' pricing strategies.If executed properly, retailers said, sales of dollar merchandise can be incremental business and a competitive weapon, although the traditionally healthy profits on private label could take a hit.Jay Goble, vice president

Private label is no longer the lowest-priced alternative in health and beauty care. "Dollar" sections and programs are adding a third layer to many retailers' pricing strategies.

If executed properly, retailers said, sales of dollar merchandise can be incremental business and a competitive weapon, although the traditionally healthy profits on private label could take a hit.

Jay Goble, vice president of merchandising, Valu Merchandisers Co., Kansas City, Kan., sees continued pr

Register to view the full article

Already a member? .