DOLLAR ITEMS: A NEW PRICING TIER

Private label is no longer the lowest-priced alternative in health and beauty care. "Dollar" sections and programs are adding a third layer to many retailers' pricing strategies.If executed properly, retailers said, sales of dollar merchandise can be incremental business and a competitive weapon, although the traditionally healthy profits on private label could take a hit.Jay Goble, vice president

Private label is no longer the lowest-priced alternative in health and beauty care. "Dollar" sections and programs are adding a third layer to many retailers' pricing strategies.

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