DOLLAR MERCHANDISING AND THE ELEMENT OF SURPRISE

There's no surprise about selling items for a dollar in supermarkets. Stores have had dollar-priced items and dollar in-and-out programs at least since inflation made this price point a promotable benchmark.What is taking hold in almost every chain and wholesaler and in many independents is an effort to bring this merchandise together into one section to answer the hottest channel going right now:

There's no surprise about selling items for a dollar in supermarkets. Stores have had dollar-priced items and dollar in-and-out programs at least since inflation made this price point a promotable benchmark.

What is taking hold in almost every chain and wholesaler and in many independents is an effort to bring this merchandise together into one section to answer the hottest channel going right now: dollar stores. However, this terminology needs clarification. Because these stores are

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