DOLLAR STORE DATA YIELD CLUES FOR COMPETITORS

CHICAGO -- Effective defense against dollar stores requires a supermarket to determine which shoppers and categories are the most vulnerable to the fast-growing, discount format, Mary Pietsch stated at the Food Marketing Institute show here last week.The answers may be surprising, noted Pietsch of ACNielsen's Homescan here. She detailed the rapid rise of the dollar store channel. Then she suggested

CHICAGO -- Effective defense against dollar stores requires a supermarket to determine which shoppers and categories are the most vulnerable to the fast-growing, discount format, Mary Pietsch stated at the Food Marketing Institute show here last week.

The answers may be surprising, noted Pietsch of ACNielsen's Homescan here. She detailed the rapid rise of the dollar store channel. Then she suggested supermarkets assess the competition by looking into the figures and trends behind such

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