DOLLAR STORE FORMAT MATURING, CEO SAYS

MIAMI -- The new Dollar General Market format has quickly evolved from a curiosity for bargain hunters into a serious contender for primary food shoppers, a top company executive said at the IRI Reinventing CPG + Retail Summit here."We will not be the dime store of the 21st century," said David Perdue, chief executive officer of the 7,300-store chain.Perdue said the Market banner, introduced 18 months

MIAMI -- The new Dollar General Market format has quickly evolved from a curiosity for bargain hunters into a serious contender for primary food shoppers, a top company executive said at the IRI Reinventing CPG + Retail Summit here.

"We will not be the dime store of the 21st century," said David Perdue, chief executive officer of the 7,300-store chain.

Perdue said the Market banner, introduced 18 months ago, offers consumers more convenience than supercenters and supermarkets,

Register to view the full article

test - Advanced Registered User

Already a member? .