DOMINICK'S 20% DISCOUNT IS ITS LATEST PET PROJECT

CHICAGO -- Private-label pet products were prominently featured in a recent mailer from Dominick's Finer Foods, here.Grouped together in a full-color photograph, the complete line was offered at a 20% discount for shoppers with a Fresh Values Card -- part of Dominick's frequent-shopper program. For those without a Fresh Values Card, shelf tag prices were in effect.The full-page presentation brought

CHICAGO -- Private-label pet products were prominently featured in a recent mailer from Dominick's Finer Foods, here.

Grouped together in a full-color photograph, the complete line was offered at a 20% discount for shoppers with a Fresh Values Card -- part of Dominick's frequent-shopper program. For those without a Fresh Values Card, shelf tag prices were in effect.

The full-page presentation brought to consumers' minds the complete range of Dominick's private-label pet-care i

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TAGS: Center Store