DOMINICK'S DISPLAYING KITCHENWARE WITH FOOD

NORTHLAKE, Ill. -- Dominick's Finer Foods here this month begins testing cross-merchandising of Ekco kitchen gadgets and Baker's Secret bakeware at frozen food display cabinets and fresh foods departments. Gadgets, roasting and broiling pans will be displayed on wire racking at frozen food cabinets to capture impulse sales from the high customer traffic in the frozen food aisle. The chain also will

NORTHLAKE, Ill. -- Dominick's Finer Foods here this month begins testing cross-merchandising of Ekco kitchen gadgets and Baker's Secret bakeware at frozen food display cabinets and fresh foods departments. Gadgets, roasting and broiling pans will be displayed on wire racking at frozen food cabinets to capture impulse sales from the high customer traffic in the frozen food aisle. The chain also will use freestanding displays, power panels and endcap presentations to merchandise kitchen gadgets

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