DOMINICK'S PUTTING FROZENS IN THE BAG WITH DIRECT MAIL

NORTHLAKE, Ill. -- Shoppers were encouraged to pack their shopping bags with frozen foods during a new week-long campaign at Dominick's Finer Foods here.Earlier this month, consumers were given 20% off the total price of all the frozens they could put into a specially designed bag."Receive 20% Off All Frozen Food Items You Can Fit in This Bag," a wrap-around in a direct-mail ad read.On the back of

NORTHLAKE, Ill. -- Shoppers were encouraged to pack their shopping bags with frozen foods during a new week-long campaign at Dominick's Finer Foods here.

Earlier this month, consumers were given 20% off the total price of all the frozens they could put into a specially designed bag.

"Receive 20% Off All Frozen Food Items You Can Fit in This Bag," a wrap-around in a direct-mail ad read.

On the back of the ad were several frozen food product shots, including Tony's, Tomb

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