DOMINICK'S RUNNING ADS ON HOW TO BUY SEAFOOD

NORTHLAKE, Ill. -- Dominick's Finer Foods used full-page ads in Chicago's Sunday newspapers last month in a bid to boost consumer confidence about buying seafood.The ads featured a color drawing of a rainbow trout under the headline "How to select fresh seafood without feeling like a fish out of water."Copy pointed out clear eyes, scales that don't rub off, bright gills and firm flesh as guides to

NORTHLAKE, Ill. -- Dominick's Finer Foods used full-page ads in Chicago's Sunday newspapers last month in a bid to boost consumer confidence about buying seafood.

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