DOMINICK'S TESTING SUPERCOMM PROGRAM

NORTHLAKE, ILL. -- Dominick's Finer Foods here began testing the pay-per-rental, shared-revenue program from Supercomm, Dallas, last month, said Tony Filco, category manager. The retailer is promoting movies in the program with a guaranteed availability offer in five stores. If the featured titles are not available to rent, customers get a free rental of another title. The promotion is being advertised

NORTHLAKE, ILL. -- Dominick's Finer Foods here began testing the pay-per-rental, shared-revenue program from Supercomm, Dallas, last month, said Tony Filco, category manager. The retailer is promoting movies in the program with a guaranteed availability offer in five stores. If the featured titles are not available to rent, customers get a free rental of another title. The promotion is being advertised with in-store fliers. Among the titles highlighted in fliers SN picked up in Dominick's vid

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